The Travel & Leisure sector was one of the earliest industries to be significantly disrupted by digital technology. This has grown to the extent that Travel is now the single largest online sector, accounting for thirty-five percent of all sales on the Internet.
Advances in software applications have shifted the balance of power from traditional suppliers to new market entrants. For example, there are now fewer travel agencies in business and far more aggregators such as Expedia, Booking.com and Trivago. The sector has also seen digital disruptors creating their own markets – Airbnb, started in 2008 is now the world’s largest provider of accommodation and is valued at $20Bn.
This rapid rate of change has significantly altered customer’s experiences and expectations. They can now easily compare prices online as well as accessing reviews from other customers who have used the service. These changes have forced T&L companies to re-evaluate their business strategies and understand how new technologies will affect their products & services, customer & supplier networks and their employees.
For example, major theme park operators such as Disney and Ardent Leisure have introduced new applications that allow customers to purchase tickets, reserve restaurant seats and get notified when attractions are available. Traditional holiday operators such as Thomas Cook and TUI Group have made workflow improvements to enable innovative pricing and offers to boost customer loyalty and goodwill. Gym operators such as Fitness First have also introduced new technologies that allow their members to self-serve the joining process, record their own training plans and measure their performance and achievement.
T&L organisations are reacting to the four digital disruptors of Social, Mobile, Analytics and Cloud, by using them to increase the capacity, efficiency and scalability of their IT capability. For an industry that turns over hundreds of billions of pounds a year, the potential for even marginal gains are huge, but Digital Transformation promises even more.
However, Digital Transformation can only be achieved when it is underpinned by a solid platform to deliver and support these new applications, services and technologies. This is traditionally a major challenge for large T&L organisations because they do not have the process, technology or culture to facilitate significant IT change.
DevOpsGroup works in the T&L sector to assist enterprises such as Inghams to digitally transform by adopting DevOps principles, practices and methodologies across software development and operational teams. This approach allows organisations to rapidly deliver new services to their clients and gain competitive advantage in their relative markets.
Learn more here about how DevOpsGroup is supporting Fitness First to develop a world class gym experience for its one million members.