Moving from Project to Product: IT is broken

IT teams are failing their organisations and their people by utilising outdated management practices and delivery models. How did we get here and what's next?

DevOpsGroup Project to Product Presentation

Adopting a customer-centric approach to IT

Over recent years the project to product movement has been gaining traction within the IT industry. Projects are increasingly being demonised and Products portrayed as the saviour but what does it actually mean for IT Teams? In this talk, we lift the covers on the Project to Product movement and help you understand:

  • Why is IT broken?
  • What is actually wrong with Projects?
  • How do Products make things better?
  • What are the guiding principles when moving from project-to-product?
A DevOpsGroup illustration depicting setting objectives, showing to people looking at a target.

Where did it all go wrong?

There are two key issues that underpin the way we deliver IT initiatives in organisations.  The way we manage our people and the way we organise our work.

Despite originating in the early 20th century, the principles of scientific management are still clear-to-see in functionally aligned organisations.  Partner this with a project-based approach to delivering IT initiatives and it starts to become clear why IT teams are failing to deliver business value.  This is not a surprise to organisations, only 8% of which believe their current business model will survive through digitisation.

The future lies in a customer-centric model based around product, services and platforms.  This will provide organisations with the agility and responsiveness to react to changes in the market and the ability to focus on what their customers need.  The change is not an easy one but by understanding and enforcing the guiding principles of this approach organisations can be successful.

Want the full presentation?

Want to view the full presentation?  Click here to download the full presentation from DevOpsDays oNLine 2020.

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